What Are Solo Ads? How-To Guide for Solo Ad Profits

Are you an entrepreneur looking to maximize your advertising profits via solo ads? 

Solo ads represent one of the most profitable digital marketing investments you can make.

You can achieve your ROI potential through this marketing method. 

Before hopping in, though, take time to learn how these solo email ads work. 

In this comprehensive guide, we’ll give you a deep dive into everything related to running successful solo ad campaigns.

What will you learn? 

How about the following:

  • All the benefits of email traffic
  • Where to find the best solo ad vendor
  • Best practices for crafting compelling ad copy
  • Tips for tracking performance metrics 

Use this information to make sure all your future efforts result in high quality traffic, leads, and sales.

What Are Solo Ads?

Solo ads are a form of online advertising where you can rent mailing lists from other marketers. Your goal is to send an email marketing promotion to their list. If you wisely select a vendor, you can increase sales of your product or service. 

The term “solo” refers to the fact that you can reach out to the individuals on the list who match your target market. You know that you’re advertising to a group of people interested in your niche. 

For example, if you’re an affiliate marketer for a weight loss course, you can send solo ad traffic to your sales page from a vendor’s list filled with people interested in losing weight. 

Do you need leads?

Use solo ad email broadcasts as an additional lead-generation source. If you’re a coach selling a high-ticket program teaching people how to run a successful YouTube channel, consider finding a solo ads vendor with your potential customers on their list. 

Set up an offer that encourages that email list owner’s audience to opt-in for your automated webinar that leads to your discovery call booking page. 

You make the call!

Use solo ads to generate leads, sales, or both. 

Who Uses Solo Ads? 

Almost anyone can use solo ads.  

Online marketers, business owners, and entrepreneurs can all use a one-time email blast to increase revenue. 

Solo ad email campaigns are particularly popular among digital marketers and online business owners who promote a tracking link for digital products, such as ebooks, online courses, or software.

Want a few more specific examples of businesses that might use solo ads?

  • eCommerce businesses looking to promote a special offer
  • Info marketers selling an ebook or course
  • Software companies looking to generate leads for SaaS products
  • Network marketing or MLM distributors
  • Online coaches and consultants
  • Affiliate marketers promoting other people’s products

Overall, solo ads are an effective way to reach a large audience and achieve better results with promotional emails. 

Of course, you want to use them thoughtfully. Target the correct audience by selecting your solo ads list owner carefully. Put an effective follow-up system in place for an improved conversion rate of leads into sales.

Guaranteed Clicks?


Solo ads are the best way to generate a specific number of visits to your offer. 

When a solo ad vendor offers “guaranteed clicks,” they’re promising a certain number of clicks to your landing page. They may offer packages with different numbers of guaranteed clicks. You can choose the package that best suits your needs.

Why is this important?

Well, how many times have you started a paid ad campaign, sat back, waited for the sales to roll in, and heard the sound of crickets? Or, only a small handful of leads? 

No fun, right? 

If you’re a marketer who knows your numbers, you can use solo ads to strategically meet specific marketing goals. 

Let’s say that you’ve tweaked your sales page to convert at 15% to a $297 offer. You can test a solo ad campaign promising 300 clicks. 

Do your due diligence on your solo ads vendor, select one with a pool of your best-fit clients on the list, and send off the campaign. If you targeted correctly, you can get the exact amount of clicks that help you make an estimated 45 sales.

It can be the single fastest way (using the above example) to bring in over $13,000 of revenue. 


Because you know before you start the campaign that you’re guaranteed those 300 sales page visits. 

Benefits of Solo Ads

One of the main benefits of solo ads is they allow you to reach a targeted audience. Rent the right email list from a vendor in your niche or industry. Go in confident that you’re positioning your message in front of the correct audience. 

Are you seeing the advantage?

Compare it to traditional forms of advertising such as display ads or television commercials. Sure, you’ll reach a large audience that way. Usually, however, you aren’t reaching many people who actively want to buy from you. 

Solo ads are also generally considered a cost-effective form of advertising. Only pay for the email list rental. You’re not paying for the creation and placement of ads, keeping the costs relatively low. 

Guess what? 

Plenty of other benefits to solo ads exist. Let’s review…

No Red Tape or Limits

Solo ads avoid the bureaucracy or regulations involved with other forms of advertising. Get started quickly. Stay away from jumping through the hoops that Big Tech companies seem to love putting in front of you. 

Instead, get your ad campaign up and running immediately. 

No hassles. 

No red tape as you work on your marketing efforts. 

Quick Results

Need to test an offer? Want to see how well your new opt-in landing page converts? 

Use solo ads to quickly generate traffic to affiliate offers or your product. The solo ad industry offers a quick and efficient way to get your message in front of a large number of people. 

Consider solo ads traffic especially when running a time-sensitive campaign.

No Learning Curve

Ever sent an email? 

Silly question, right? 

But it illustrates how simple solo ads make Internet marketing. You don’t need to be an expert in online advertising to be successful with solo ads. Craft a landing page, get your email copy ready, and send off a campaign. 

No Complex Targeting

With solo ads, there’s no need to worry about complex targeting. Select the audience you want to reach and let your vendor take care of the rest.

Scalable and No Account Bans

Aren’t you tired of bowing down to YouTube or Facebook? 


Wouldn’t you rather take a more simple approach when you run your campaigns? You won’t encounter review boards at Google or other advertising platforms that seem to enjoy flagging your headlines more than helping you run a business. 

Of course, you’ll need to show your vendor that you’re reputable. However, you can leave the worries at home when it comes to marketing your business. 


One of the best benefits of using solo ads is the level of transparency. Your vendor will share data with you, such as the number of clicks received. 

You can use this data to understand precisely how well your landing pages convert. It can help you to make informed decisions about your advertising budget and strategy.

Get Traffic That Converts

You’ll tend to uncover highly engaged audiences when you run traffic via solo ads. It increases the chance that visitors will convert into customers. 

Since solo ad vendors typically focus on a specific niche, you’re uncovering pre-qualified audiences likely to enjoy what you offer. It can result in a higher return on investment for your advertising spend.

Pros & Cons of Solo Ads

There’s no doubt that solo ads will help you reach a targeted audience and generate quick results as a business owner. However, it’s crucial to understand both the benefits and drawbacks of using solo ads before launching a campaign. 

Let’s explore a few more advantages and also help you understand a few disadvantages to navigate.  

Pros of Using Solo Ads

Targeted audience: You’re getting a list of email subscribers already proven to have an interest in your niche or industry. It can increase the chances of your message resonating with them.

Cost-effective: Solo ads are relatively low-cost compared to other forms of advertising. 

High reach potential: Solo ads are usually sent to large email lists. It’s possible to reach thousands of people with your message.

Cons of Using Solo Ads

Quality of traffic: Depending on the vendor you choose, the quality of the email list and the traffic it generates can vary. If you rent an email list from a vendor with poor-quality traffic, you may become disappointed in the results. 

Lack of control: With solo ads, you don’t have much control over the placement or timing of your ad. Additionally, you’re dependent on the list owner. If you select a vendor without a good reputation, it can lead to poor deliverability of the emails or low click-through rates.

The unpredictability of results: Factors such as the quality of the email list, the relevance of your offer, and the effectiveness of your ad copy all play a role in determining the success of a solo ad campaign. 

Should these cons scare you? 

Not at all. 

You can overcome each of them by starting small each time you select a new solo ads vendor. Test their list against your offer without breaking the bank. 

Did you get good results on the first run? 

Ramp it up and profit!

Preparing to Run a Solo Ad Campaign

Are you excited about running your first solo ad campaign? If so, you’ll run into your next challenge of ensuring your campaign’s success. 

Here’s how to run your campaign. 

Identify Your Target Audience and Niche

Before launching a solo ad campaign, you must become clear about the needs of your target audience. It will help you choose the best email list to rent. It becomes vital when writing your ad copy. 

Here are the best practices for honing down your target audience’s avatar.

Conduct Market Research

Conducting market research can involve analyzing data on demographics, psychographics, and behaviors of individuals in your target market. You can do your research through surveys and focus groups. Or, you might analyze data from other sources such as:

  • Social media
  • Website analytics
  • Industry reports

Create a Buyer Persona

A buyer persona is a fictional representation of your ideal customer. Building out a buyer persona helps to better understand your target audience’s needs, wants, and pain points. 

Test and Refine

Once you have a general idea of your target audience, test your assumptions through small-scale campaigns. 

Marketing is all about testing and watching how your market responds to your offers. It will often amaze you how copy you thought would work doesn’t…and how landing pages you think no one will respond to win your tests.  

Pay attention now:

Solo ads themselves work as one of your best testing mechanisms. 

Create a Compelling Offer

Next, create a compelling offer to run with your solo ad campaigns. You might use a discount, free trial, or another incentive that encourages individuals to click through to your landing page. 

Get creative in this area. Find a “hook” that will draw people in.  

Design a Landing Page

Your landing page is the destination of your ad. Build a well-designed, visually appealing, and optimized-for-conversions landing page. Include a clear call-to-action and make it easy for visitors to take the desired action.

Write Effective Ad Copy

The ad copy is the message to send to the email list. Make it clear, concise, and attention-grabbing. The ad copy should also include a strong call to action. The most crucial aspect of your campaign is the relationship you build between the email copy and the landing page.  

You want your prospects to land on the landing page and know they’re in the right place. They’ll know this if your email copy sets them up mentally for what they see on the landing page. 

Finally, don’t forget about an effective subject line.

Choose Your Solo Ad Provider

Once you have your offer, it’s time to select a solo ad provider. You must consider the quality of their list, pricing, and delivery speed when looking for the best fit for your campaign. 

Look for vendors that have positive reviews and testimonials. Check if they have a good reputation in the industry. Additionally, look into the specific lists they offer. Pay attention to:

  • List size
  • Quality
  • Relevance to your niche

Ask your vendor for detailed information about the quality of their traffic, such as the percentage of unique visitors or where their traffic comes from.

Target your solo ad countries

Additionally, check the provider’s metrics on their open rate and click-through rate. Ask about the click metrics provided. 

click statistics

Once you have selected a provider, communicate your campaign goals, ad copy, and landing page to them. Test a small campaign and monitor the results. Based on the results, adjust and optimize your ad and campaign.

Where To Find the Best Solo Ad Vendor

Unsure about where to start your solo ad vendor search?

Stay right here…

At Cleeko, we provide solo ads in the following niches:

  • Business Opportunities
  • Cryptocurrency
  • Health and Fitness

Do our list niches make sense for your business? If so, we’d love to serve your solo ad needs. 

At Cleeko, we understand the fears associated with solo ads. We’ve put protections in place to ensure that you get the results you’re looking for. 

We verify the authenticity of each solo ad seller you find here. We meticulously vet them so you can feel confident in your list choice.

The Cleeko Protection Advantage

We use unique safeguards to make sure both buyers and solo ads sellers remain safe on our solo ads marketplace. 

For example, we supervise all payments, filter traffic through our custom click tracker, and provide you with in-depth tracking statistics.

Another cool thing about Cleeko?

You only pay after receiving all traffic to your offer. 

Tracking the status of your campaign

Learn more about protections here

The Data We Share With You at Cleeko

Your vendor will share data with you, such as the number of clicks received with a full statistics report for every click.

Quality Clicks

Quality clicks using solo ads

Clicks Filtered Out ie Bad Clicks

filter out bad clicks when running solo ads

Are Solo Ads Best for Your Business?

One final thought about solo ads and their relationship to your business: You might still wonder if solo ads are the right fit for you. 

We get it!

We’re bombarded by the same messages about the “best” way to generate traffic, leads, and sales as you are. Consider, however, the time and effort involved with most methods for generating targeted traffic. 

You can build a YouTube channel or Instagram account. 

Have you tried standing out on social media channels lately? Unfortunately, it can take years to generate the audience size on social media required to give you the traffic, leads, and sales that make a dent in your revenue goals. 

The same goes for blogging and search engine optimization. While useful, it can take months and years to gain traction with a new website. 

What about PPC advertising with Facebook Ads or Google Ads? 

You can indeed generate “almost-instant” traffic using paid ads. It’s the maintenance that can “get” you, though. Or, the above-mentioned filters that seem to penalize you for including one “wrong” word. Those filters can kill a campaign and even shut you down. 

Contrast all that to solo ads…

You’re borrowing someone’s audience. An audience that our list sellers have invested years in building and cultivating. 

With a simple ad, you can immediately tap into an audience filled with your best-fit customers. 

Sound good?

It all starts with creating your Cleeko account here

Give us a try. 

Test your first send. 

We know you’ll love the results!