Solo Ad Landing Pages: The Key to Unlocking Online Success.
When it comes to solo ad marketing, creating an effective landing page is a key part of any successful campaign. A landing page with curiosity-based design and messaging can help you increase opt-in rate and get more out of your ad spend.
You should be aiming for at least 30% opt-in rate on your first runs, and tweak accordingly until you are consistently hitting 50% opt-in rate.
In this article, we’ll cover the basics of how to create the perfect solo ad landing page and use examples for the make money online niche. We’ll go over key elements, design and copy tips, and more to get you ready for lift-off!
The main purpose of a solo ad landing page is to capture email addresses via a page-based opt-in form which then adds them to your email list and directs them to a product to purchase.
The goal should be for potential customers to feel the need to opt-in on your landing page through curiosity and wanting to see what’s on the next page or what you as the advertiser has to offer. The following is key:
- Sharp and clean visuals
- Simple email opt-in form
- Brief but powerful copy
- Simple but powerful call to action
Creating the perfect landing page for your solo ad campaign is essential if you want to get maximum return on investment. In this section, we’ll explore the key design considerations necessary for success.
Your solo ad landing page should be designed to grab the attention of users and convert them into subscribers and buyers. You also want to ensure that your page design is cohesive with the overall look and feel of your product offering page. Let’s dive into the details so you can create a fantastic solo ad landing page.
Choose the right platform.
An essential step in the process of creating the perfect solo ad landing page is choosing the right platform on which to build it. Depending on your familiarity with technology and your goals, you may want to consider free website builders such as Wix or Weebly.
Additionally, more advanced tools like WordPress will allow you to customize every detail of your landing page with countless theme and plugin options available. Other platforms such as LeadPages, Click Funnels and Instapage specialise is the build of landing pages and offer countless templates to choose from.
In order to make the most out of whichever platform you choose, it’s important to understand exactly what kind of resources they offer outside of the design such self-hosting services if needed and page load speed.
Faster loading opt-in pages convert better. Taking these things into consideration before beginning design will save time in the long run by helping ensure that technical issues don’t bring down a beautifully crafted page.
Also, selecting a secure platform that is optimized for mobile devices is paramount for a meaningful user experience which can make or break conversions on solo ad landing pages.
Design a visually appealing page.
Designing a clean visually pleasing page is essential for solo ad success. It should ensure that the message is clear, concise, and to-the-point for maximum opt-ins.
This can be accomplished by including lifestyle imagery that stirs emotion in the viewer such as beaches, mansions, and exotic scenes. It is also important to use colours that are easy on the eyes and work together in harmony with other elements of the design and also with the page the visitor visits once they opt-in.
As many solo ad landing pages link directly from the ad itself, it is important to keep font sizes large enough to instantly grab attention and provide a message.
Colours should create contrast between text and background elements, so they are easily distinguishable by visitors looking quickly over your page. Also, all the content should be above the fold, meaning the visitor doesn’t have to scroll.
Headlines are make or break for conversion.
Create a headline that has punch, creates curiosity, and presells your offer. This should consist of a huge benefit that the visitor could gain by opting in on the page.
Some examples of headlines that create high opt-in rates:
“2 step blueprint makes average Joe’s $1000 per day online!”
“The secret $200 per day trick that actually works!”
“Discover the “lost” method that creates serious online income – even if you go wrong!”
“The untapped legal hack that millionaires don’t want you to know”
“$250 per day method, all from the comfort of your couch!”
The headline is the first and most important element of your landing page, and it will be the first thing your visitors see when they arrive. You must make sure it’s powerful enough to grab their attention and compel them to opt-in.
A good headline should include the main benefit, be short and informative, pique curiosity, or have a sense of urgency.
The best headlines are assertive and draw the reader in without too much effort; they’re straightforward and make it clear what’s being offered without getting too detailed, wordy or giving anything specific away.
Incorporate a call-to-action.
An effective call-to-action (CTA) should be apparent within the first few seconds of a visitor’s visit to your landing page. A strong CTA is an imperative part of a successful solo ad landing page. Your CTA should clearly convey what action you want your target audience to take – Bold buttons that state for example:
“Get Access Now”
“Show Me How”
“Yes I’m Ready”
“Get Started Now”
To maximize conversion rates, choose compelling and clear language with strong verbs related to the action you have in mind and make sure that it is the only button on the page. Additionally, create several variations of your CTA depending on what offer you are sending them to
Lastly, be sure to place your CTA in highly visible positions on your page – always have this above the fold.
When creating content for your solo ad landing page, it is important to consider the end goal and how to craft your words to reach that goal. The content should be engaging and compel readers to act quickly on the offer.
The following section will delve into the key elements that should be included when crafting the perfect solo ad landing page content:
Write compelling copy.
Writing compelling copy for your landing page is the single most important factor for achieving the desired conversions. Remember, your headline should grab attention and compel visitors to click through and dive further into your offer. Make sure to keep it focused on a single goal.
Actual copy should be minimal and fit above the fold. You can use a sub headline for further content, a couple of lines at most, to further entice the visitor to opt-in
Using social proof can increase conversions. If the visitor see’s that others have clicked through, usually opt-in rates increase. This can be anything like a simple testimonial used from the sales page on the landing page or even a simple corner page pop up using companies like Proof that states something like “167 people have opted in today”
At its core, effective solo ads all have a key element – strong short copywriting, tailored specifically towards their audience’s wants and needs. Start crafting your content strategically by asking yourself “why would someone opt-in?”
Then provide clear and persuasive answers on your page. You are competing against other market offerings from the solo ad vendors list – so make it count and stand out!
Tracking & Optimization.
If you want to get the best results for your solo ad landing page, it’s essential to have proper tracking and optimization tools. Tracking your campaigns is essential for understanding how well your landing page is performing and for making changes to further improve your conversions.
In this section, we will discuss how to use tracking and optimization tools to maximize the impact of your solo ad landing page.
Monitor page performance.
Once you have a page launched, it is important to track and monitor its performance. There are three main metrics to watch: the number of visits the page receives, the bounce rate (the percentage of people who leave the page without performing any action), and the conversion rate/Opt-in rate (the percentage of visitors who take a desired action).
By tracking these numbers over time against you’re A/B tests (2 different variations of the landing page) you can help ensure that your page is always having maximum effect on your business goals.
To get even more insight about how users interact with your page, consider investing in heat-mapping software like Crazy Egg or Hotjar.
Heat maps are visual representations of how website visitors interact with a given web page. They confirm where users click, scroll and hover across each part of your landing page. That data will help you craft an even more successful version of your solo ad landing page.
Optimize for conversions.
Once you have designed your landing page, it is time to optimize for conversions. This is the process of improving your page to motivate visitors to take an action – in this case, subscribe to your list.
A few tactics to help you with optimizing conversions on a solo ad landing page include:
Test Variations of your headline until you find a winner.
Including customer testimonials that showcase the success they experienced when opting in.
Include content previews or even freebies that visitors can get access instantly when they subscribe.
Test different colours of your call-to-action button that has simple language that encourages immediate engagement.
Making sure there is minimal friction by reducing any forms or additional steps that disrupt the subscription process and could lead to potential dropout rate increases. For best conversions only ask for an email address. Visit this post about email swipe files for solo ads.
Exit pops can be installed. This works by triggering a pop up when the visitor tries to exit the page. This could direct to a sales page.
Monitor the page loading speed, and make sure the page isn’t down when sending solo ad traffic.
Creating a solo ad landing page is an important step in your affiliate marketing campaigns. It’s important to get the page set up correctly to ensure your offer stands out and you convert more leads. In conclusion, having a well-crafted landing page is essential if you want to get the most out of your solo ads.
It’s important to focus on the headline, and the call to action to make sure your landing page stands out and attracts the right leads. Ultimately, it’s important to remember that your goal is to convert visitors into leads, and then into your funnel.
Let’s recap the key points.
To summarize, creating the perfect solo ad landing page that will turn visitors into customers requires a few key steps:
Know your target audience – Identify your target market and tailor the page to their preferences and needs.
Design with intent – Make sure that each element of the landing page is designed to influence visitors. This may include headline texts, CTA buttons, visuals, or even video content. These pages must also be mobile optimised. Test before going live.
Track performance – Monitor how well the page is performing and adjust elements, like copy and imagery, as needed to encourage more conversions.
Test different aspects – Run A/B testing to see how changes in design affect conversion rate and adapt based on the results. Test, test, test!
Choose a reputable Solo ad vendor – select a vendor that meets your needs. We have plenty to choose from here at Cleeko.
By following these steps, you can create a solo ad landing page that strategically captures leads for your business and maximizes conversions!
Final thoughts – Provide an incentive to act now.
The goal of every good solo ad landing page is to move the visitor to take action. You should provide a compelling incentive for people to act now instead of waiting.
This incentive could be a limited-time offer, using countdown timers or similar. It could include a bonus item related to your offer, such as “Sign up now and get an additional ebook for free.” Or it could be a simple reminder about how the visitor will benefit, such as “Don’t miss out! Sign up now and start experiencing real life change.”
Providing an incentive is one of the most effective ways you can drive desired actions from your visitors, so be sure to include one on your landing page.
9 February 2023
9 February 2023
4 February 2023